Viral Marketing Campaign: Unit 56: Jack Ryan

BTEC Level 3 MMJ

Unit 56: Viral Marketing

Task 2:

Create a viral marketing campaign plan for your chosen product.

Chosen product: Movie – Jack Ryan: Shadow Recruit (2014)

About: Jack Ryan, as a young covert CIA analyst, uncovers a Russian plot to crash the U.S. economy with a terrorist attack.

My ideas:

For my viral marketing campaign I have chosen to base It on the 2014 film Jack Ryan. My ideas for this would to be to help Jack Ryan unlock a code to prevent the world coming to an end. This could either be a race to beat the Russians at stealing the code, which will allow our side to win and capture the Russian spy’s and terrorist attack planners.

Promoting Ideas:

For the first week: Release posters and advertisements on billboards, buses, all over the streets inviting you to join the CIA under Jack Ryan’s help. 

·      Introduce the Russians

Second week: Introduce the ‘Unlock the code’ tag line and spread it around everywhere. Promote the idea of running out of time and needing to win.

·      Introduce posters about the Russians with their tagline of “Never defeated” to add extra hype to those on Jack Ryan’s side.

·      Make them so evil; repeat the idea of running out of time; keep on promoting the fact the Russians will win.

Third week: Introduce online games and create a website based on the movie to promote Jack Ryan, but have links and pop ups from the Russians that will repeat the idea of running out of time, and “we’re going to get there first”, “you’re going to lose”, “We always win”, “never defeated” type of attitude.

Fourth Week: In the movie Jack Ryan, it’s called “shadow recruit”, aim to release a video of a shadowed man running around building’s and alley ways with a gun with captions such as “are you with him?” “Lets go”

WEEK 3

Poster Ideas: